A to Z Challenge: W is for… Website

The Visibility Planner is all about raising your profile and visibility through the things you do focusing on 4 main areas: PR and Marketing (inc Social Media), Networking, Presenting and Writing. For the 2020 A to Z Challenge we decided to focus on one of these aspects – writing! As the world continues to go into lock-down due to Covid-19, it is the perfect time to work on raising your visibility through your writing as you can do it from the comfort of your home.

W is for… Website

Do you have a complete website? Think about all the pages that you should have on your website (and I don’t just mean the content). Are you fully up to date? Have you optimised them? Do you need to write some more copy for these extra pages?

All websites should include these important pages:

• Homepage
• About Me Page
• Products or Services Page(s)
• Blog
• Contact Page
• Privacy Policy
• Terms and Conditions
• Sitemap

You may also want to include some of these more optional pages:

• C.V / portfolio Page
• Testimonials/Review Pages
• FAQ Page
• News/Press Releases (if not appropriate to include in blog)
• Events
• Jobs/Careers/Opportunities
• Advertising Information
• Affiliates Disclosure Page
• Shop
• Gallery

Further Reading:

• Keep your Website and Blog up to date (and update them regularly)
• What makes a great website?
• Is your website content search-friendly?
• NEW PRINTABLE: About Me Page