Ask yourself: Where are they in their buying journey?

Winning work through networking is not immediate. It does not automatically lead to work and often years of work and relationship building go into it.

It is important to consider where a customer or client is in their buying journey when interacting with them. The buying journey refers to the process that a customer/client goes through when considering and purchasing a product or service. It typically includes several stages, such as awareness, consideration, and decision.

Understanding where a customer is in their buying journey can help you tailor your communication and interactions with them in a way that is more effective and relevant. For example:

Awareness:

At this stage, the customer/client is aware of a problem or need that they have, but they may not be aware of specific solutions or products that can address it. You can help by providing information and education about the problem and possible solutions.

Consideration:

At this stage, the customer is actively considering different options and solutions for their problem or need. You can help by providing more detailed information about your product or service and how it compares to other options.

Decision:

At this stage, the customer is ready to make a decision and purchase a product or service. You can help by providing any final information or assistance they need in order to make their decision.

By understanding where a customer is in their buying journey, you can better align your communication and interactions with their needs and help guide them towards a successful purchase/instruction.