Be consistent in building your profile and reputation with the right people

Consistent results from business development activities are reliant on a consistent level of networking and business development activity. Stopping and starting your networking and business development activities will reduce your ability to reliably win work. If you want to see consistent results from your efforts to grow your business, you need to be consistently working on business development.

There are a few reasons why stopping and starting your business development activities can reduce your ability to reliably win work:

Building relationships takes time:

Business development is often about building relationships with potential clients and partners. These relationships take time to develop and nurture, and if you stop and start your business development efforts, it can be difficult to maintain these relationships.

It can be hard to regain momentum:

When you stop and start your business development activities, it can be difficult to regain momentum and get back up to speed. This can make it harder to effectively pursue new business opportunities and can impact your overall success.

It can be confusing to potential clients:

If you stop and start your business development efforts, it can be confusing for potential clients and partners. They may wonder if you are truly committed to working with them or if you are just trying to win their business for a short period of time.

Overall, it’s important to be consistent in your business development efforts if you want to see consistent results. This means putting in the time and effort on a regular basis and being committed to building and maintaining relationships with potential clients and partners.