How to: Build a Client Base When you are New

Building a client base when you are new to a field or industry can be challenging, but it is an essential part of growing your business or career. Networking can be an important part of that.

When you are starting out, don’t dismiss low-paid or even unpaid work that builds your credibility and connections. Those experiences may help you get future work, especially if they are with highly regarded organisations.

Here are a few tips for building a client base when you are new:

01. Identify your target market:

Before you begin marketing your services, be sure to identify your target market and understand their needs and preferences. This will help you tailor your marketing efforts and reach the right people.

02. Build your online presence:

In today’s digital age, having a strong online presence is essential for building a client base. Consider creating a website, building a LinkedIn profile, and using social media platforms to showcase your skills and expertise.

03. Network and build relationships:

Networking and building relationships is a key aspect of building a client base. Attend industry events, join relevant professional organisations, and reach out to potential clients or referral sources to introduce yourself and your services.

04. Offer value:

In order to attract and retain clients, be sure to offer value to your potential clients. This can include providing valuable resources or information, offering discounts or promotions, and delivering high-quality work that meets or exceeds their expectations.

05. Follow up:

After making initial contact with potential clients, be sure to follow up and keep in touch. This can help you build stronger relationships and increase your chances of securing new clients.

Finally, don’t forget to tap into your current network. Don’t be shy about reaching out to your existing network to land early clients (even if they aren’t naturally your clients/referrers). Tell people that you are looking for referrals — but don’t pressure them or put them on the spot.

For example, your message might say, “I recently started a new business on [insert the topic you focus on] working with [types of people you work with]. If you happen to know anyone who might be a fit for that, I’m always looking for great clients to work with.”