How To
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How to: Get Found Online When You Have a Common Name
When you have a common name, it can be hard to ensure that you are found online and that people can easily identify you as the person that they are looking for. So…
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Quick Tip: Can’t find the right networking event? Host your own!
If you are thinking about what networking events you would like to attend, or that you feel that you need locally but cannot find, why not consider hosting your own networking event instead.…
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Ask yourself: Where are they in their buying journey?
Winning work through networking is not immediate. It does not automatically lead to work and often years of work and relationship building go into it. It is important to consider where a customer…
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Quarterly Profile Refresh Checklist
This is your quarterly reminder to update your profiles. It is important to ensure that your social media profiles and website profiles are up to date and are relevant. If you are not…
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Quick Tip: Encourage Brand Ambassadorship and include free branded swag at your Networking Events
Brand ambassadors often act as the face of a brand and may be responsible for representing the brand at events, on social media, or in other public-facing roles. They may also be responsible…
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Quick Tip: Refresh and Update your LinkedIn Profile
It is important to keep your LinkedIn Profile up to date. If you need some prompts, why not use this LinkedIn Checklist to get your LinkedIn profile up to date.
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Quick Tip: Connect Your Content With Current Events
Businesses that take part in conversations around news events or trends tap into an effective technique for increasing brand engagement on social media. The holiday season is an obvious example, but there are other national…
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Quick Tip: Tag your Contacts and Connections and Show your Gratitude
Make your social media platforms personal. When you create content, you might want to tag your contacts and connections by tagging them in the text and/or in your photographs (even if they ae…
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Who are you talking to? Are you talking to the decision makers or gatekeepers to decision makers?
You may have the best network in the world with the closest and strongest relationships, but if the people in your network are not in a position to buy or refer you to…
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Quick Tip: Engage on Multiple Social Media Channels
Don’t limit yourself. While you may focus your networking efforts on one particular channel (which should be where you target audience are), you should still have a presence across all social media channels…