Social Media Planner
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Social Media Planner: Quarterly Refresh
It is important to ensure that your social media profile, content and brand are kept up to date. While we are not expecting you to be changing your brand on a regular basis,…
- Social Media / Online Profile, Social Media Planner, Social Media Strategy, Visual Strategy & Branding
Use Hashtags to Boost your visibility on Social Media
Use hashtags. Use hashtags on social media to help put you in front of different audiences. Users use hashtags to find new and related content. Therefore, it is important that the hashtags that…
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The Power of People
Influencers – are they the right choice? A lot of brands and businesses use bloggers and influencers to boost their visibility and reach on online and on social media. Celebrities (with millions of…
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Social Media Planner: Setting Goals
Goals Goals Goals… We write a lot about goals. We talk a lot about goals. We have goals for all areas of our lives. Why? Because Goals give us focus and something to…
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Social Listening
What is Social Listening? “Social listening is the process of tracking conversations around specific topics, keywords, phrases, brands or industries, and leveraging your insights to discover opportunities or create content for those audiences.…
- Content and Storytelling, Social Media Planner, Social Media Strategy, Strategy: Marketing, PR and Expertise
Different Ways to Curate Content for Your Social Media
Using other people’s content can be a great way to fill out your social media content while keeping it relevant and useful to your audience. There are a number of ways that you…
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Content: Why should you have a content calendar?
You should use a content calendar to help you tell your stories and plan your content. Both for your blog and for social media. A content calendar can help keep you organised, focused…
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Content: What should you be writing about on Social Media?
Your content should be used to clearly tell your story and promote your key messages. You should also consider the role of the content and how it will be perceived by your audience/customer.…
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What are your Key Messages?
When you are writing your social media content and stories you should also be displaying your brand values and key messages (which will hopefully already form part of your brand guidelines). However, if…
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Be Consistently Visible
An important part of your visibility strategy, in particular your digital marketing strategy is that your should be Consistently Visible. This means BOTH that you should be consistent visually and “on brand” but…
