T The Explore section on Instagram is very useful for building your community and networking. The algorithm highlights the accounts that you should be following. It is completely unique to each user.It shows…

Look at your Instagram Insights to see when your audience is online and when you get high engagement. You can use these insights to work out via trial and error when the best…

Identify as part of your Strategy (more on this later) what your USP is. That is your unique selling point. What is your USP generally and what is your USP on social media…

The popular Instagram feeds and those with strong engagement have a cohesive brand. A strong consistent look and feel to their feed content and overall brand. Part of this might be that they…

Stories is a secondary feed on Instagram which lasts 24 hours and is used to share quick informal pictures or videos. People are interacting more through Stories and this is growing as more…

As with all social media platforms – keep it relevant. Use relevant hashtags. Post relevant “on brand” content. Use relevant keywords to boost your SEO. Engage with certain (relevant) people and types of…

There are two key places where you might want to use questions to boost your engagement on Instagram and build your community. Use Instagram Captions to ask Questions To encourage engagement and prompt…

Your Profile is your shop window. Hopefully, you have already set up the basics when you joined. When crafting your profile (and bio) on Instagram you should keep it consistent with your other…

On Instagram, your caption is just as important as your image. So put some thought into what you are saying. A great Instagram caption will show off some of your personality and that…