Strategy: Marketing, PR and Expertise
Becoming acknowledged as an expert and a thought-leader in your chosen industry can be a great way to boost your visibility. This does not happen overnight and requires a dedicated, consistent approach. This strategy will include marketing and PR to strategies to help showcase your expertise. It also includes visibility tips for ensuring that you have a robust marketing and PR strategy.
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Content: Why should you have a content calendar?
You should use a content calendar to help you tell your stories and plan your content. Both for your blog and for social media. A content calendar can help keep you organised, focused…
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Content: What should you be writing about on Social Media?
Your content should be used to clearly tell your story and promote your key messages. You should also consider the role of the content and how it will be perceived by your audience/customer.…
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What are your Key Messages?
When you are writing your social media content and stories you should also be displaying your brand values and key messages (which will hopefully already form part of your brand guidelines). However, if…
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Use Social Media to Tell Your Stories
We have blogged about the importance of being authentic and telling your story. However, you should not just be telling your story on your blog or website. You should not just be telling…
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Have a Content Marketing Strategy
Content Marketing is a strategy that can be used to boost your visibility. You should create and distribute (via social media and otherwise) your content which should be designed to attract your customers…
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Be Consistently Visible
An important part of your visibility strategy, in particular your digital marketing strategy is that your should be Consistently Visible. This means BOTH that you should be consistent visually and “on brand” but…
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Are you ready for Social Media?
Hopefully, you are already using social media. You might be using it well, you might be using it sporadically, you might have signed up for social media accounts but never used them. Whatever…
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Are my social media posts driving traffic to my website?
Today, think about the answer to this question. More importantly, do you know the answer to this question? If you do not know the answer to this question then you are clearly not…
- Blogging, Marketing Toolkit, Social Media / Online Profile, Social Media Planner, Social Media Strategy, Strategy: Marketing, PR and Expertise, Strategy: Writing, Visibility Strategy, Visual Strategy & Branding
How to: increase your brand awareness using social media
Brand awareness is crucial and social media is a great place to increase your brand awareness and should form a large part of your visibility strategy. As well as content creation and distribution…
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Use Social Media to Engage.
The future of social media is and will continue to be engagement. Last year we wrote about (and heard a lot about) the decline of organic reach on social media. Individuals and Businesses…
