Strategy: Marketing, PR and Expertise
Becoming acknowledged as an expert and a thought-leader in your chosen industry can be a great way to boost your visibility. This does not happen overnight and requires a dedicated, consistent approach. This strategy will include marketing and PR to strategies to help showcase your expertise. It also includes visibility tips for ensuring that you have a robust marketing and PR strategy.
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Set Goals for your Social Media
If you are using social media as part of your visibility strategy then it is important to have digital goals and KPIs (not just physical ones). A goal is your outcome. Your strategy…
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Why? Why do you need social media?
Before you jump into the world of social media it is important that you understand what social media is and why you need it. Why do others use social media? To help you…
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Goals for 2019
Welcome to 2019. The new year is the perfect time to write your goals for being more visible in 2019. Most visibility goals are a mix of short-term wins and long-term planning. You…
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How to: work with influential bloggers
61% of people have purchased based on a blogger’s recommendation. Some bloggers come firmly in the category of micro-influencers. We have previously written about how you can work with influencers when promoting a…
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How to Tell Great Digital Stories
80% of customers do research online before they will engage with you and your business. Therefore you should have a library of content for your researchers and readers to read and satisfy themselves…
- Content and Storytelling, Social Media / Online Profile, Strategy: Marketing, PR and Expertise, Strategy: Writing
Tell your Story
Tell your story. 63% choose a company that they consider to be authentic. People but the story, not the product. They relate to the emotional bond. They relate to the story of the…
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Is your website content search friendly?
Google tries to find the best answer that it can for requests (searches). Therefore you need to be making pages for your customers and users. Not search engines. So don’t get too worked…
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Digital Marketing Strategy: Email Marketing
The average persona checks their email 15 times a day. This makes emails a great way of keeping in touch with your customers (with their permission). Email marketing usually takes the form of…
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Put your audience at the heart of what you do!
Start your strategy with your vision. What is your vision? What do you want to achieve? What are your goals? Where do you want to go and how are going to get there?…
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Should you have a Website?
Should you have a website? If you haven’t already got a website and you are relying on third party sites for your content you will want to consider getting your own website. A…
