Strategy: Marketing, PR and Expertise
Becoming acknowledged as an expert and a thought-leader in your chosen industry can be a great way to boost your visibility. This does not happen overnight and requires a dedicated, consistent approach. This strategy will include marketing and PR to strategies to help showcase your expertise. It also includes visibility tips for ensuring that you have a robust marketing and PR strategy.
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Creating Personalised Content for Influencers
Personalise your Content to your Influencers If you are keen to start working with influencers then you need to be creating content and sending them content to get their attention. Before you reach…
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How to Create Engaging Content on Social Media
Why Create Engaging Content? Creating Engaging Content is crucial to increasing your visibility. Posting engaging social media content is key to reaching your target audience and in turn, meeting your marketing objectives. It…
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How to: work with influencers
Why Social Media / Influencer Marketing? You may already be using influencers. You may have heard of using influencers and not really be sure about whether you should use them or why you…
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Use Twitter Polls to Boost Engagement
What is a Twitter Poll? Twitter Polls are an easy way to interact with your audience, get creative, and understand people’s opinions. You can easily set up a twitter poll by asking a…
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What’s the Lifespan of a Social Media Post?
When you are writing your Social Media Strategy and planning the content that you are writing for the next week or month in your Social Media Planner you may want to give some…
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Social Media Strategy: A quick overview of SM Platforms
Twitter Twitter is good for quick-fire conversations and as a PR tool. create a professional looking profile with a profile picture, header and @name. get noticed and join in conversations by tagging others…
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4 steps to help you develop your brand tone of voice
Your brand should be consistent on social media and across all platforms. Your brand should have a personality, it should paint a picture. If your brand was a celebrity who would it be…
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How to: Create a Customer Persona
What is a Customer Persona? A customer persona is a fictional person who represents your ideal customer/target audience. The purpose of creating a customer persona is to be clear about who you are…
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Social Media Strategy: Use SM to Keep an Eye on Competitors
Social Media can be a useful tool for keeping tabs on your competitors. Keeping tabs on your competition can also help you get a feel for what works and what doesn’t work –…
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NEW PRINTABLE: Create your own Twitter Chat
Create your Own Twitter Chat Printables Set The Create your Own Twitter Chat Printables Set contains 7 pages for you to use and re-use: twitter chat goals ideas market research chat preparation content…
