Strategy: Marketing, PR and Expertise
Becoming acknowledged as an expert and a thought-leader in your chosen industry can be a great way to boost your visibility. This does not happen overnight and requires a dedicated, consistent approach. This strategy will include marketing and PR to strategies to help showcase your expertise. It also includes visibility tips for ensuring that you have a robust marketing and PR strategy.
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Content Diagnosis: When stuff doesn’t work [Oi Conference 2018]
Content Diagnosis: When stuff doesn’t work Emily Perkins, Creative Content Manager at Oggadoon I attended a talk about Content Diagnosis by Emily Perkins. I have heard her speak before on other topics, so…
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How to: Use Social Media for Customer Service
Your customers will often take to social media to complain about your brand. Publicly. I am sure you have seen some examples of posts where individuals complain about well-known brands. You may have…
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Heartbeat Frequency – the rhythm behind social [Oi Conference 2018]
Heartbeat Frequency – the rhythm behind social Owen Williams, Head of Editorial Strategy Facebook Facebook has 1.4 billion daily active users. 90% of users of facebook are using it on mobile. Facebook uses…
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Your 60 Second Pitch
Your 60 Second Pitch An important part of your personal marketing toolkit is your elevator speech or pitch. Having a 60 second pitch in your back pocket (and practising it) means that you…
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Trip Advisor: Have you claimed your Business and installed your Widgets?
Have you claimed your business on Trip Advisor? Are you a location-based consumer business? Have you claimed your business on Trip Advisor? If not, what are you waiting for. Search your business and…
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Stories & Characters to Capture Hearts and Engage Minds [Oi Conference 2018]
Stories & Characters to Capture Hearts and Engage Minds Heather Wright, Executive Producer, Aardman Animations Heather Wright talked to the audience at Oi Conference about the creation of stories and characters by Aardman…
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What is in your Email Signature?
What should you include in your email signature? If you work for a large company this often gets decided by your marketing team. If you would for a smaller company there is often…
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Creating Professional Email Signatures for Gmail
If you are using gmail for your emails you will want to ensure that you also look professional. If you are being visible and putting yourself out there you will also want to…
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Putting your Audience First [Oi Conference 2018]
Putting your Audience First Chris Gee, Co-Founder at Rixxo Three ways to put your audience first #1: Make it easy Start with an objective in mind. Make it easy for your audience, if…
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How to make yourself an ROI Marketer – An Introduction to Attribution [Oi Conference 2018]
How to make yourself an ROI Marketer – An Introduction to Attribution Sam Roberts, Senior Strategy Consultant, Liberty Marketing What is attribution? Assign value to each touchpoint in a customers purchasing/conversion journey. Why…
