Strategy: Marketing, PR and Expertise
Becoming acknowledged as an expert and a thought-leader in your chosen industry can be a great way to boost your visibility. This does not happen overnight and requires a dedicated, consistent approach. This strategy will include marketing and PR to strategies to help showcase your expertise. It also includes visibility tips for ensuring that you have a robust marketing and PR strategy.
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Enter competitions to raise your profile
Whatever it is you do there is probably an associated competition (or two). There might be awards or the equivalent for the oscars for your industry. The investment of time can be significant.…
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Festival of Female Entrepreneurs: Edwina Dunn
Earlier this year I saw a talk entitled “How Big Data Changed Retailing” by Edwina Dunn who created the Tesco Clubcard. She launched the Tesco Clubcard which was basically the first loyalty card…
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Festival of Female Entrepreneurs [Write-up]
Attending conferences can be a great way to raise your profile and network with your target audience and peers. Earlier this year I attended the Festival of Female Entrepreneurs which returned to Bristol…
- 30 days of Social, Printables Collection, Social Media Planner, Strategy: Marketing, PR and Expertise, Strategy: Writing
If you want magic. Be magic.
People don’t identify with sales. They identify with people and interesting stories. To get them interested you need to be memorable and invest time in developing your story and your visibility to your…
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NEW PRINTABLE: Visual Brand Checklist
Just a really quick post to share the latest printable. We have added to the Visual Strategy offering a Visual Brand Checklist. You can download your PDF of the printable direct from our…
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Invest in Brand Guidelines for Consistent Execution
Invest in brand guidelines for a consistent execution across all teams. Branding “fails” often happen because of a lack of a clear guidelines being used. A lack of clear guidelines can result in…
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NEW PRINTABLE: Write your Speaker Bio
Your professional speaker biography is to help tell the audience your story. What should your professional speaker biography include? It should include: your background; your experience and credentials; where they can find you…