Strategy: Marketing, PR and Expertise
Becoming acknowledged as an expert and a thought-leader in your chosen industry can be a great way to boost your visibility. This does not happen overnight and requires a dedicated, consistent approach. This strategy will include marketing and PR to strategies to help showcase your expertise. It also includes visibility tips for ensuring that you have a robust marketing and PR strategy.
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How to: Create a Press Kit for your Website
What is a press kit? A press kit (also known as a media kit), is a page on your website that contains resources and information for reporters and publishers. A press kit should…
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Quarterly Profile Refresh Checklist
This is your quarterly reminder to update your profiles. It is important to ensure that your social media profiles and website profiles are up to date and are relevant. If you are not…
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How to: Get Found Online When You Have a Common Name
When you have a common name, it can be hard to ensure that you are found online and that people can easily identify you as the person that they are looking for. So…
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Quarterly Profile Refresh Checklist
This is your quarterly reminder to update your profiles. It is important to ensure that your social media profiles and website profiles are up to date and are relevant. If you are not…
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A to Z Challenge: T is for… Twitter Chats
The Visibility Planner is all about raising your profile and visibility through the things you do focusing on 4 main areas: PR and Marketing (inc Social Media), Networking, Presenting and Writing. For the…
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A to Z Challenge: S is for… Social Media
The Visibility Planner is all about raising your profile and visibility through the things you do focusing on 4 main areas: PR and Marketing (inc Social Media), Networking, Presenting and Writing. For the…
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A to Z Challenge: Q is for… Be Quoted
The Visibility Planner is all about raising your profile and visibility through the things you do focusing on 4 main areas: PR and Marketing (inc Social Media), Networking, Presenting and Writing. For the…
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A to Z Challenge: P is for… Press Release
The Visibility Planner is all about raising your profile and visibility through the things you do focusing on 4 main areas: PR and Marketing (inc Social Media), Networking, Presenting and Writing. For the…
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A to Z Challenge: L is for… LinkedIn
The Visibility Planner is all about raising your profile and visibility through the things you do focusing on 4 main areas: PR and Marketing (inc Social Media), Networking, Presenting and Writing. For the…
- Content and Storytelling, Strategy: Marketing, PR and Expertise, Strategy: Writing, Thought Leadership
Be Interviewed to help raise your profile
As part of your thought leadership and writing strategy, you might be participating in interviews. Being interviewed can be a great way to demonstrate thought-leadership. This might be written interviews or recorded podcasts…
