Strategy: Marketing, PR and Expertise
Becoming acknowledged as an expert and a thought-leader in your chosen industry can be a great way to boost your visibility. This does not happen overnight and requires a dedicated, consistent approach. This strategy will include marketing and PR to strategies to help showcase your expertise. It also includes visibility tips for ensuring that you have a robust marketing and PR strategy.
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Social Media Video Specs: Twitter
Twitter Landscape & Portrait Videos Twitter provides two formats of “in-feed” video content: landscape and portrait. These specific formats are only available for uploading video directly to Twitter, rather than sharing YouTube or…
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New Printable: Making a Pitch at your next Marketing Meeting
If you work for a business that relies on its employees to take control of their own marketing strategy or support and be active in their existing company marketing framework and you are…
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Social Media Video Specs: YouTube
YouTube Video Specs Known as the second-largest search engine behind Google, YouTube is an essential network for video content. YouTube is a great space to promote, educate and share video content. Standard YouTube…
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New Printable: Video Content Plan
When putting together a plan for new video content or a YouTube Campaign this printable can help you with generating some fresh ideas of where your gaps are and what gaps might need…
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Social Media Video Specs: LinkedIn
LinkedIn Video Specs The only video format you can upload is through a shared video. While there are options to share YouTube links in shared posts and in LinkedIn articles, there’s still just…
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New Printable: Social Media Video Content Goals and Action Plan
Whether you are creating video content or writing a YouTube Marketing Campaign you need to have a plan. Remember these three things: Be clear about HOW your YouTube Campaign or Strategy will work…
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Social Media Video Specs: Instagram
Instagram Video Specs In Feed Video (Landscape, Square & Vertical) On Instagram, you can share videos of any size organically as it allows three different styles: landscape, square and vertical. Video Guidelines Minimum…
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Taking Photographs at Networking Events (as Event Organiser)
With visual content such as photography and videos becoming a more and more important part of marketing and social media strategies. It is inevitable that people take more photographs at networking events. This…
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Taking Photographs at Networking Events (as an attendee)
With visual content such as photography and videos becoming a more and more important part of marketing and social media strategies. It is inevitable that people take more photographs at networking events. This…
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Twitter: Use Bookmarks to save content for a later date
What are Twitter Bookmarks? Twitter offers a feature called Bookmarks that allows you to save Tweets for later. Rather than liking (favouriting) a tweet (which is public) this option is not public. Therefore…