Strategy: Marketing, PR and Expertise
Becoming acknowledged as an expert and a thought-leader in your chosen industry can be a great way to boost your visibility. This does not happen overnight and requires a dedicated, consistent approach. This strategy will include marketing and PR to strategies to help showcase your expertise. It also includes visibility tips for ensuring that you have a robust marketing and PR strategy.
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Social Watching and Analysing Social Media Imagery at Scale
What is Social Watching? Social Watching is a unique approach that uses image recognition technology, analysis, and the collection of user-generated content at scale to transform the way brands think about their brand’s…
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Instagram: Ideas & Inspiration
The Ideas and Inspiration Section of the Social Media Planner contains a section dedicated to the visual aspect of Instagram Planning (not just the written word and scheduling which can be dealt with…
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Use Your Social Media Planner for Inspiration
The ideas and inspiration section of the Social Media Planner contains ideas for activities that you can do on LinkedIn, Twitter, Instagram and Facebook to boost your visibility and network more. For example…
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Social Media Planner: Twitter Chats
Running your own Twitter Chat on Social Media (or participating in relevant Twitter Chats) can be a great way to boost your visibility. This is why we have included a section in the…
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Social Media Planner: Themes
The use of Key Messages and Themes can be a great way to bring your content together. This should include your social media content as well as any other content that you are…
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Use Social Media Groups to increase your Visibility
Both Facebook and LinkedIn have groups that can be used to boost your visibility. Most groups revolve around certain topics or common interests. This means that if you find the right groups you…
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Use the Social Media Planner to Track your Social Media Activities
You might choose to use your social media planner to “track” your social media activities. For example, after you have set up your profiles and designed your social media routines, you can then…
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Goal: Raise my Profile (and a closer look at my work/life layout)
It is not just about using social media for your business. You can also use it to raise your own professional profile. It is important that you build your personal/professional social media accounts…
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Using 30 Days Prompts with your Social Media Planner
Our 30 days of social printables are free monthly printables for all our mailing list subscribers. If you haven’t used our 30 days of social printables before these contain a set of prompts…
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Build your Personal Social Media Accounts as well as your Business Ones
It is important that you build your personal/professional social media accounts as well as your business/company one. People are looking for a human connection and for authenticity (which was one of the buzz…