Strategy: Marketing, PR and Expertise
Becoming acknowledged as an expert and a thought-leader in your chosen industry can be a great way to boost your visibility. This does not happen overnight and requires a dedicated, consistent approach. This strategy will include marketing and PR to strategies to help showcase your expertise. It also includes visibility tips for ensuring that you have a robust marketing and PR strategy.
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Use the Social Media Planner to double your planning
Do you juggle multiple social media accounts? You might have a professional brand account that you plan out as well as a company/business/organisation social media presence that you also need to keep on…
- Social Media Planner, Social Media Strategy, Strategy: Marketing, PR and Expertise, Strategy: Networking
Design your own 15 mins a day routine
Social media does not have to be time-consuming. If your social media is a nice to have and you are looking to deal with your social media activities as efficiently as possible then…
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Design your own Social Media Routine
Why should you have a routine? While you may schedule some of your social media content in advance. Content alone is not sufficient. You also need to be engaged with your content and…
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Social Media Planner: Quarterly Refresh
It is important to ensure that your social media profile, content and brand are kept up to date. While we are not expecting you to be changing your brand on a regular basis,…
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The State of Social Report
When writing your social media strategy for 2019 it is important to consider social media trends. So we take a look backwards at social media trends of 2018 and the predictions for 2019.…
- Social Media / Online Profile, Social Media Planner, Social Media Strategy, Visual Strategy & Branding
Use Hashtags to Boost your visibility on Social Media
Use hashtags. Use hashtags on social media to help put you in front of different audiences. Users use hashtags to find new and related content. Therefore, it is important that the hashtags that…
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The Power of People
Influencers – are they the right choice? A lot of brands and businesses use bloggers and influencers to boost their visibility and reach on online and on social media. Celebrities (with millions of…
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Social Media Planner: Setting Goals
Goals Goals Goals… We write a lot about goals. We talk a lot about goals. We have goals for all areas of our lives. Why? Because Goals give us focus and something to…
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Social Listening
What is Social Listening? “Social listening is the process of tracking conversations around specific topics, keywords, phrases, brands or industries, and leveraging your insights to discover opportunities or create content for those audiences.…
- Content and Storytelling, Social Media Planner, Social Media Strategy, Strategy: Marketing, PR and Expertise
Different Ways to Curate Content for Your Social Media
Using other people’s content can be a great way to fill out your social media content while keeping it relevant and useful to your audience. There are a number of ways that you…
