Social Media Strategy
-
Use Social Media to Tell Your Stories
We have blogged about the importance of being authentic and telling your story. However, you should not just be telling your story on your blog or website. You should not just be telling…
-
Be Consistently Visible
An important part of your visibility strategy, in particular your digital marketing strategy is that your should be Consistently Visible. This means BOTH that you should be consistent visually and “on brand” but…
-
Are you ready for Social Media?
Hopefully, you are already using social media. You might be using it well, you might be using it sporadically, you might have signed up for social media accounts but never used them. Whatever…
-
Are my social media posts driving traffic to my website?
Today, think about the answer to this question. More importantly, do you know the answer to this question? If you do not know the answer to this question then you are clearly not…
- Blogging, Marketing Toolkit, Social Media / Online Profile, Social Media Planner, Social Media Strategy, Strategy: Marketing, PR and Expertise, Strategy: Writing, Visibility Strategy, Visual Strategy & Branding
How to: increase your brand awareness using social media
Brand awareness is crucial and social media is a great place to increase your brand awareness and should form a large part of your visibility strategy. As well as content creation and distribution…
-
Use Social Media to Engage.
The future of social media is and will continue to be engagement. Last year we wrote about (and heard a lot about) the decline of organic reach on social media. Individuals and Businesses…
-
Set Goals for your Social Media
If you are using social media as part of your visibility strategy then it is important to have digital goals and KPIs (not just physical ones). A goal is your outcome. Your strategy…
-
Why? Why do you need social media?
Before you jump into the world of social media it is important that you understand what social media is and why you need it. Why do others use social media? To help you…
-
Goals for 2019
Welcome to 2019. The new year is the perfect time to write your goals for being more visible in 2019. Most visibility goals are a mix of short-term wins and long-term planning. You…
-
How to: work with influential bloggers
61% of people have purchased based on a blogger’s recommendation. Some bloggers come firmly in the category of micro-influencers. We have previously written about how you can work with influencers when promoting a…
