Visual Strategy & Branding
A visual strategy provides guidance as to how to style your brand. It helps define the look of your brand and helps you showcase it. This might be on your website or blog, in social media content, or through other marketing activities. Having a strong visual brand can boost your visibility.
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Use Visual Content on Social Media to get higher engagement
You have by now heard everyone say that you need to use visual content on social media to get attention. Visual content is important to make your content stand out on social media…
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Social Watching and Analysing Social Media Imagery at Scale
What is Social Watching? Social Watching is a unique approach that uses image recognition technology, analysis, and the collection of user-generated content at scale to transform the way brands think about their brand’s…
- Social Media / Online Profile, Social Media Planner, Social Media Strategy, Visual Strategy & Branding
Use Hashtags to Boost your visibility on Social Media
Use hashtags. Use hashtags on social media to help put you in front of different audiences. Users use hashtags to find new and related content. Therefore, it is important that the hashtags that…
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Be Consistently Visible
An important part of your visibility strategy, in particular your digital marketing strategy is that your should be Consistently Visible. This means BOTH that you should be consistent visually and “on brand” but…
- Blogging, Marketing Toolkit, Social Media / Online Profile, Social Media Planner, Social Media Strategy, Strategy: Marketing, PR and Expertise, Strategy: Writing, Visibility Strategy, Visual Strategy & Branding
How to: increase your brand awareness using social media
Brand awareness is crucial and social media is a great place to increase your brand awareness and should form a large part of your visibility strategy. As well as content creation and distribution…
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4 steps to help you develop your brand tone of voice
Your brand should be consistent on social media and across all platforms. Your brand should have a personality, it should paint a picture. If your brand was a celebrity who would it be…
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What is in your Email Signature?
What should you include in your email signature? If you work for a large company this often gets decided by your marketing team. If you would for a smaller company there is often…
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Creating Professional Email Signatures for Gmail
If you are using gmail for your emails you will want to ensure that you also look professional. If you are being visible and putting yourself out there you will also want to…
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NEW PRINTABLE: Instagram Brand Identity
Just a really quick post to share the latest printable. We have added to the Visual Strategy offering a Instagram Brand Identity printable. This printable includes two pages – one to write your…
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NEW PRINTABLE: Visual Brand Checklist
Just a really quick post to share the latest printable. We have added to the Visual Strategy offering a Visual Brand Checklist. You can download your PDF of the printable direct from our…
