Content and Storytelling
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Content: What should you be writing about on Social Media?
Your content should be used to clearly tell your story and promote your key messages. You should also consider the role of the content and how it will be perceived by your audience/customer.…
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What are your Key Messages?
When you are writing your social media content and stories you should also be displaying your brand values and key messages (which will hopefully already form part of your brand guidelines). However, if…
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Use Social Media to Tell Your Stories
We have blogged about the importance of being authentic and telling your story. However, you should not just be telling your story on your blog or website. You should not just be telling…
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Have a Content Marketing Strategy
Content Marketing is a strategy that can be used to boost your visibility. You should create and distribute (via social media and otherwise) your content which should be designed to attract your customers…
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Use your Content to Improve your SEO
What is SEO? SEO is short for Search Engine Optimisation. When people are talking about improving their SEO. They are really talking about improving the organic ranking of their website with leading search…
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How to Tell Great Digital Stories
80% of customers do research online before they will engage with you and your business. Therefore you should have a library of content for your researchers and readers to read and satisfy themselves…
- Content and Storytelling, Social Media / Online Profile, Strategy: Marketing, PR and Expertise, Strategy: Writing
Tell your Story
Tell your story. 63% choose a company that they consider to be authentic. People but the story, not the product. They relate to the emotional bond. They relate to the story of the…
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Is your website content search friendly?
Google tries to find the best answer that it can for requests (searches). Therefore you need to be making pages for your customers and users. Not search engines. So don’t get too worked…
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Put your audience at the heart of what you do!
Start your strategy with your vision. What is your vision? What do you want to achieve? What are your goals? Where do you want to go and how are going to get there?…
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Content Diagnosis: When stuff doesn’t work [Oi Conference 2018]
Content Diagnosis: When stuff doesn’t work Emily Perkins, Creative Content Manager at Oggadoon I attended a talk about Content Diagnosis by Emily Perkins. I have heard her speak before on other topics, so…
