Strategy: Writing
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How to Tell Great Digital Stories
80% of customers do research online before they will engage with you and your business. Therefore you should have a library of content for your researchers and readers to read and satisfy themselves…
- Content and Storytelling, Social Media / Online Profile, Strategy: Marketing, PR and Expertise, Strategy: Writing
Tell your Story
Tell your story. 63% choose a company that they consider to be authentic. People but the story, not the product. They relate to the emotional bond. They relate to the story of the…
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Is your website content search friendly?
Google tries to find the best answer that it can for requests (searches). Therefore you need to be making pages for your customers and users. Not search engines. So don’t get too worked…
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Digital Marketing Strategy: Email Marketing
The average persona checks their email 15 times a day. This makes emails a great way of keeping in touch with your customers (with their permission). Email marketing usually takes the form of…
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Put your audience at the heart of what you do!
Start your strategy with your vision. What is your vision? What do you want to achieve? What are your goals? Where do you want to go and how are going to get there?…
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Should you have a Website?
Should you have a website? If you haven’t already got a website and you are relying on third party sites for your content you will want to consider getting your own website. A…
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Quick Tips for Writing Newsletters
Every email you send it competing with approx 120 others that the average office worker receives every day. Your audience will scan your newsletter (the average time people spend reading a newsletter is 51…
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Having a social media strategy can help you grow!
Having a social media strategy can help you grow. It can help you grow by helping you to generate sales. Social media can do this by… putting you in front of new audiences;…
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Content Diagnosis: When stuff doesn’t work [Oi Conference 2018]
Content Diagnosis: When stuff doesn’t work Emily Perkins, Creative Content Manager at Oggadoon I attended a talk about Content Diagnosis by Emily Perkins. I have heard her speak before on other topics, so…
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Heartbeat Frequency – the rhythm behind social [Oi Conference 2018]
Heartbeat Frequency – the rhythm behind social Owen Williams, Head of Editorial Strategy Facebook Facebook has 1.4 billion daily active users. 90% of users of facebook are using it on mobile. Facebook uses…
