Choose your Social Media platforms wisely!
As well as keeping your website and blog updated (which should be one of your main content priorities) you also need to be keeping any social media platforms that you use updated. The steady flow of content will ensure that your content is getting in front of people, and that you are raising your profile in front of your audience at the same time.
However, it is important to not spread yourself too thin. It’s easy to want and think you need to be on every social media platform. However, this is hard to do, and you won’t be able to keep up the momentum. This will mean that you will also risk not building relationships with your target audience. You also potentially risk not appealing to them by going off on a tangent or not having the time to develop rapport.
Not everyone you want to connect with will be active on the same social media platform as you. So while you don’t want to be pushing yourself to be super active on everything, you need to be on more than one platform.
For example – if you only have a LinkedIn account, you are missing out on being able to connect with people who are not on LinkedIn. So you might want to consider using another account on Twitter or Instagram to help you reach more people.
Have a think about which are the best social media platforms for you by identifying where your audience hangs out (and which ones you enjoy using).
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