Content: Why should you have a content calendar?

You should use a content calendar to help you tell your stories and plan your content. Both for your blog and for social media.

A content calendar can help keep you organised, focused and consistent.

Sometimes it is easy to lose sight of what the purpose of your content is and why it is relevant to your audience. So make sure you are clear about why you are writing a piece of content (which key message does it align with). If you like using themes to pull your content together is it “on theme” as well as on brand.

Once you have decided that an idea should be developed into a piece of content using a content calendar can help you visualise where the content fits with the rest of your content and where it might fall in the year.

The Social Media Planner includes a monthly planning pages as well as week view so that you can plan out your content for the year. Additionally if you are a fan of using themes – the social media planner also includes a section for planning out your themes.

As well as you own inspiration you may also wish to include content that utilises Hashtags and National Awareness Days. If this is the case here are some resources to help you find the hashtags and awareness days that might be relevant for you and your business.

Further Reading and Resources:

• 30 days of social
• Answer the Public
• Awarenessdays
• Blog Ideas Generator
• Content Marketing Mix
• Hubspot Holiday Calendar
• National Awareness Days
• On this Day
• Sprout Social Hashtag Holidays
• What content should you be writing on Social Media?

Need help setting your social media campaign goals and planning your social media content? Why not grab a copy of our Social Media Planner.