A to Z Challenge: D is for… Directories
We often talk about thought leadership as a strategy for improving your visibility and raising your profile. This is why we have made Thought Leadership the overarching theme for our first A to Z Challenge.
Thought Leadership ties together the different strategies that we talk about including writing, speaking, networking, PR and Marketing. Thought-Leadership is about utilising your expertise and deep specialism and knowledge to answer questions, covering trends in your business/sector and being part of the conversation.
Simply put: it is being an Authority.
During the challenge, we will be looking at different ways that you can demonstrate thought-leadership and raise your profile.
Get listed in relevant directories
Check what Directories and other lists are available for your industry and niche expertise.
Some directories are simply lists of people with various experience and all you need to do is submit a profile to be included. If you haven’t already done so – make sure you submit your profile to be listed in relevant directories. This can a simple way to help people find your based on your experience.
Other directories have a more formal submission process as they are seeking to publish or rank only the top experts.
Therefore, when it comes to raising your profile and establishing yourself as a thought leader it is important to consider make a submission (or application) for relevant directories to help raise your profile.
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Random Musings
It’s interesting to know that some directories will list anyone without actually checking any of the information is true. Maybe they’re not as useful as I once thought for finding the right people for things
Debbie
printedportal
It really depends on the directory (and the resources they have) but yes, it is important to bear in mind if you are using them to find people – they won’t always have done checks and verified the information and you may have to do some digging. That said – decent directories can be a fantastic resource