Digital Marketing Strategy: Email Marketing

The average persona checks their email 15 times a day. This makes emails a great way of keeping in touch with your customers (with their permission). Email marketing usually takes the form of writing a newsletter to send to your customers. It should be simple and relevant. Your emails should be filled with content that they want to receive in their inbox (mainly because it is high-quality content (and offers) that they would not want to miss out on).

On your website (and social media) you should encourage people to sign up to your mailing list. This might be on your website at the end of a purchase cycle. This might be in exchange for a relevant “Opt-in” (e.g. ebook) that your target customer is willing to trade their email address for.

Your mailing list sign-up and opt-ins should be transparent. Make it clear what you will be using the email addresses for and should be GDPR compliant. Most online services will include GDPR compliant options and you will usually only have to tick a box to activate them. If you haven’t already done this make sure you update these (and also the links on your website if the links don’t automatically update).

Let your list grow organically and keep promoting it. You will attract signups by adding value and speaking to the heart of your audience. You want your audience to be relevant and you want to be relevant to your audience. Do not buy data/email addresses.