A to Z Challenge: F is for… Facebook

We often talk about thought leadership as a strategy for improving your visibility and raising your profile. This is why we have made Thought Leadership the overarching theme for our first A to Z Challenge.

Thought Leadership ties together the different strategies that we talk about including writing, speaking, networking, PR and Marketing. Thought-Leadership is about utilising your expertise and deep specialism and knowledge to answer questions, covering trends in your business/sector and being part of the conversation.

Simply put: it is being an Authority.

During the challenge, we will be looking at different ways that you can demonstrate thought-leadership and raise your profile.

Social media is a key way to demonstrate thought-leadership and raise your profile which is why we have chosen to include Facebook for today’s post.

Use Facebook Groups to demonstrate your expertise and join in the conversation

Facebook groups can be used to boost your visibility. Most groups revolve around certain topics or common interests. This means that if you find the right groups you can find your perfect audience. Talking directly to your audience is a great way to demonstrate your expertise to establish yourself as a thought leader.

Join relevant groups and interact with members. Add value.

The interaction and engagement alone will leave your name and that of your brand front of mind for some group members. Use these groups regularly and you will build a presence there. People will start to follow you, engage with you and awareness of your brand will grow.

If you can’t find a suitable or relevant group you might want to consider setting up your own if you think there is a gap.

Use your Facebook page to showcase your and your brand

Groups can be great for discussing niche topics. However, if you have a key audience on Facebook you might also want to have your own Facebook Page for your brand/business or website etc. This can help to get your content in front of your clients and customers if they are hanging out on Facebook. Use your Facebook Page to share content, both your own and other relevant content that you think your audience might be interested in.

Further Reading:

• Social Media Separation Strategy
• Use Social Media Groups to increase your Visibility