A to Z Challenge: H is for… Hypothesize

We often talk about thought leadership as a strategy for improving your visibility and raising your profile. This is why we have made Thought Leadership the overarching theme for our first A to Z Challenge.

Thought Leadership ties together the different strategies that we talk about including writing, speaking, networking, PR and Marketing. Thought-Leadership is about utilising your expertise and deep specialism and knowledge to answer questions, covering trends in your business/sector and being part of the conversation.

Simply put: it is being an Authority.

During the challenge, we will be looking at different ways that you can demonstrate thought-leadership and raise your profile.

Hypothesize

You won’t always have the answer to everything even as an expert. Sometimes hypothesizing can be a great way to open up a conversation with your clients/customers and other thought leaders.

The idea behind hypothesizing is to get people talking about potential solutions, research and new ideas. The idea is to put together some initial ideas (logical starting points) and quickly eliminate iedas that don’t work and and only focus on the promising ones.

Hypothesizing can be used in all platforms. It can be used in conversations with contacts and when networking, it can be used in written content and it can be used in presentations and other open discussions.