Have a Home!
I am still surprised by the number of small businesses whose website is “facebook” or some other SM or shared platform and/or only have a social media presence. While this works for some businesses (and campaigns and informal groups) BUT the reality is – you should really have a website. It is much more professional and they are so cheap there is no excuse not to.
You should also remember that by keeping everything on social media – you are at the mercy of your chosen platform.
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