How to: Maximise your Chance of being Noticed

A great way to increase your chances of being noticed and standing out in a highly competitive world is to have a strong personal brand. Using a Visibility Planner can help you plan and strengthen your visibility including your personal brand overall profile.

Here are some easy wins that you can use to maximise your chance of being notice online when looking to raise your profile or apply for a job.

01 Build a Full Online Profile

You should create a full profile of yourself online. This should include a website and social media profiles. You can set these up to showcase your best self and any other essential details like who you are what you do and how to get in touch.

Your profile should reflect your personlity. Be yourself . By being authentic and professional it can help your profile stand out against over corproate profiles.

Further reading: O is for… Online

02 Dress to Impress

You should always dress to impress. As well as your physical appears this also means your online presence, your professional photographs and the overall look and feel of your personal brand.

and perhaps even more importantly: Be consistent.

Further Reading: Invest in Brand Guidelines for Consistent Execution.

03 Align your Personal Brand to that of your (Prospective) employer

If you are self-employed your personal brand will be an extension of your business’s brand. However, even if you are an employee, you may also want to ensure that your personal brand aligns with that of your employer (or prospective employer if you are job-seeking) and that the values and vision can be seen as an extension of that.

04 Research Market Needs and Trends

Talk about emerging issues and trending topics in your area of expertise (or interest). If you have direct knowledge and experience in niche areas, showcase it. If you are just starting out, talk and comment and share articles of interest to develop your expertise and learn.

Further Reading: N is for… Niche

05 Get involved in Social Media

Use social media, such as LinkedIn and Twitter on a regular basis. Write posts and other content and use them to showcase your knowledge and experience.

Further Reading: T is for… Twitter.

06 Get involved with professional and industry groups (both online and offline)

Get involved in professional and industry groups both online and offline. Find groups that alight with you, your brand, your industry and interests is a key part of building your profile and reputation online.

If you are engaged in the local community and industry’s community and take an active interest/role in this, you will stand out. This can be a great way to promote yourself (and your interests).

Further reading: Use social media groups to increase your visibility.

07 Follow or connect with likeminded professionals online

Finally network. Networking is a great way to boost your visibility and personal brand. Be purposeful in your networking and work to expand your overall network.

Further reading: Networking tips for beginners.