How to: Use the Social Media Planner as part of your Networking Strategy

The Social Media Planner

Any great notebook needs to be functional and much like our digital tools they should make our lives easier and more organised. That is what we believe and this is why we create Organisational Notebooks. 

The Social Media Planner is the latest edition of our Visibility Planner. It doesn’t matter whether you are a professional or entrepreneur, the Social Media Planner is a planner that helps you to build your own personalised social media strategy to boost your visibility with clients, customers and other contacts through social media.

The planners are available as PDFs or as a Limited Edition A5 coil bound soft cover notebooks (Limited to 50 of each version). We have two versions of the planner the LITE version and the FULL Version. 

The LITE edition of our Social Media Planner is aimed at people who only need a light touch planner or who only manage one set of social media accounts. The LITE planner has approx 180 pages and includes the majority of the layouts that the Full Edition has just less of them. 

The FULL edition is aimed at people who use social media on a regular basis and run campaigns and perhaps manage more than one set of accounts so need more spac.

Using Social Media to Network Online

We firmly believe that social networking and the use of social media should form part of your networking strategy. Social Media can be a convenient way to keep in touch while on the go and from the comfort of your own home.

However, it is important to remember that we live in a busy world. We have limited time. We have limited resources. Therefore it is important to choose a social media platform that works for you and your business.

Set Goals

The Social Media Planner kicks of with a section on setting goals.

This includes:

• goals overview (space for 6 goals)
• a progress tracker as well as space to highlight your achievements
• goals breakdown including space to plan out your strategy next steps and success criteria.

Revisit your networking goals – what do you want to achieve? Create a blend of social media and networking goals for your Social Media Planner.

Getting Ready to Use your Social Media

When you are using Social Media for networking it is important to have some fun but also be professional. It is also important to have a recognisable brand/presence to really make yourself stand out and/or grab attention and be more memorable.

The Social Media Planner includes a section on getting set up on social media and ensuring that all your profiles are up to date, consistent and on message.

There is also a section for designing a social media routine – which is very handy if you want to establish yourself on social media.

The Planner

The next section is the planner. The planner includes a 2019/2020 yearly calendar overview so that you can easily refer to relevant dates. However, the planner itself is undated so that you can use it at any time. You can take a break. You can be flexible.

This is the main section and includes:

• monthly overview grid (two-page spread)
• weekly (one page per week)
• to do list (one per month)
• end of month review (two-page spread).

This can be used as a regular diary/planner, but it can also be used to plan your social media content and tie it in with your social media presence.

If you are struggling with planning what to say and what to post on social media the planner can help.

The double layout in the social media planner can provide the space you need to draft and plan your social media content. You can use one half to plan out your week (including networking activities) and then use the second half to plan out the appropriate matching social media content.

You can also use this space to include notes about the appropriate companies to tag and any event hashtags to include in your tweets or posts as well as planning content in and around your events. I also include a reminder to take photographs at events.

Events

The Full version of the Social Media Planner includes an event section.

This can be used to plan out your social media activity for networking at events and seminars, for trying and finding new events, for attending all day conferences and for engaging in online events such as Twitter Chats.

Ideas and Inspiration

The Ideas and Inspiration section includes space to plan your Instagram feed as well as your online activities (including examples of activities (and space to include your own) for the 4 social media platforms. This includes a list of suggested networking activites that you can use and build on.

Get your copy of the social media planner here.