How to: Write an Effective Elevator Pitch

What is an elevator pitch?

An elevator pitch is a brief, persuasive statement that summarises your value proposition and presents your skills, experiences, and goals in a clear and compelling way.

Here are a few tips for writing an effective elevator pitch:

01. Identify your audience:

Before you begin, think about who your audience is and what they are interested in. This will help you tailor your pitch to their needs and goals. You might find that you need multiple elevator pitches depending on your audience. Start with one and go from there.

02. State your value proposition:

In your pitch, be sure to clearly state what you do and what value you bring to the table. This can include your skills, experiences, and achievements.

03. Keep it short and sweet:

An elevator pitch should be brief and to the point. Aim for a pitch that is no longer than 30 seconds to a minute in length.

04. Use specific examples:

To make your pitch more compelling, use specific examples and anecdotes to illustrate your points. This can help your audience better understand your value proposition and make it easier for them to remember you.

05. Practice:

Practice your elevator pitch beforehand so that you can deliver it smoothly and confidently. Consider practicing with a friend or colleague to get feedback and refine your pitch.

By following these tips and being proactive about crafting your elevator pitch, you can effectively present yourself and your value proposition in a clear and compelling way. Just remember to be confident and professional, and be open to feedback and improvement as you continue to develop your pitch.