Who do I need to be Visible to? and Where?

Part of your networking strategy should include evaluating who you need to be visible to and where. Your Networking Circle Worksheet can be a key tool and should be used as part of your visibility planner. You can use your Networking Circle Worksheet to identify who is in your network and which of those people do you need to be more visible to to reach your current goals.

For example I might be launching a new product. The product won’t be for everyone. Looking at my networking circle worksheet (or carrying out the exercise fresh) will help me easily identify who in my current personal network might be a potential customer. I would then write up a list of names to approach on this basis and also brainstorm about how I can get the product in front of them/make it available to them in addition to the direct approach.