Boost your Visibility with Industry Partnerships

A great way to boost visibility and raise your profile is to use industry partnerships. Team up with a business related to the industry you work in or an industry referrer (but not a direct competitor) for a joint project.

Why should you partner with other businesses in your industry?

There are many benefits to partnerships that can have the effect of boosting your profile.

• Partnering with another business often means that you get double the marketing and exposure. For example, you might both market and advertise your partnership and whatever it is that you are doing together. This means that you will have a much wider reach than if you did it solo.

• Partnering can put you in front of a new audience related to your niche/area of expertise. Introduce you to new people.

• Partnering can also mean that you are capable of doing something you wouldn’t otherwise be able to do without joint effort or expertise.

• Partnering can also be a good grounding for a beneficial relationship or referrals for longer term.

How can you partner with different businesses?

The way in which you collaborate will depend on what you both want to get out of the partnership and what the goals are. However, there are lots of different ways that you can partner up with others in your industry.

Here are some examples:

• publish a research paper or whitepaper or thought-leadership report together, using your joint expertise.
• run an online webinar to run a joint session for the benefit of your audience/customers combining your expertise.
• if you are a product based business you might want to run a promotional giveaway/collaboration with other complementary businesses.
• there are lots of different possibilities when it comes to events, you could run an event, sponsor an event, host an event and events also give you plenty of opportunities for networking.

So why not reach out to someone in your network and look to do some sort of collaboration or partnership.