A to Z Challenge: J is for… Joint Ventures

We often talk about thought leadership as a strategy for improving your visibility and raising your profile. This is why we have made Thought Leadership the overarching theme for our first A to Z Challenge.

Thought Leadership ties together the different strategies that we talk about including writing, speaking, networking, PR and Marketing. Thought-Leadership is about utilising your expertise and deep specialism and knowledge to answer questions, covering trends in your business/sector and being part of the conversation.

Simply put: it is being an Authority.

During the challenge, we will be looking at different ways that you can demonstrate thought-leadership and raise your profile.

Work together with others

A large part of thought-leadership is demonstrating your expertise in all that you do. However, it can also be worthwhile to seek out collaborations and joint ventures with other experts. Either in the same area or in complementary areas.

This might be doing a thought leadership report in an area that combines both of your expertise, it might be doing an interview or series of interviews or events/seminars or it might be some written content that you co-author or cross promotion with each other.