A to Z Challenge: K is for… Knowledge

We often talk about thought leadership as a strategy for improving your visibility and raising your profile. This is why we have made Thought Leadership the overarching theme for our first A to Z Challenge.

Thought Leadership ties together the different strategies that we talk about including writing, speaking, networking, PR and Marketing. Thought-Leadership is about utilising your expertise and deep specialism and knowledge to answer questions, covering trends in your business/sector and being part of the conversation.

Simply put: it is being an Authority.

During the challenge, we will be looking at different ways that you can demonstrate thought-leadership and raise your profile.

Share Knowledge and Educate Others

As well as showcasing your expertise you should also take time to share and spread knowledge and educate others. You might do this by sharing knowledge and resources (on social media and on your blog). You might also do this by giving presentations, running seminars and educational events.

Examples might include:

• Sharing top tips.
• Sharing industry news and insights.
• Answering industry-related questions.
• Educating people in your area of expertise.
• Sharing valuable links to information and resources.
• Running a seminar or training course.
• Speaking at a conference or giving a presentation at an event.