Keep your Website and Blog up to date (and update them regularly)

It is important to keep your website up to date and if you have a blog it is also important to produce content for your blog on a fairly regular basis.

If someone is visiting your website to check out your profile and find out more about what you do (having successfully found you) you want them to be impressed. You also want them to see that your website and content is relevant to them and up to date.

A website or blog that hasn’t been updated in a year or longer just gives a bad impression. If you don’t have the time for a blog, don’t write one (or get someone else to do it).

If you don’t have your own personal website, but have profile and content on your company’s website or rely on your LinkedIn profile – the same rule applies. Keep them updated.

This is a quick and easy thing that you can do that makes you look professional and ensures that people have the correct and up to date information when they find you.

Further Reading:

• Have a Home!
• Should you have a Website?
• What makes a great website?
• How to be a Blogging Pro
• PRINTABLE: Profile Refresh Checklist