Must-Have Pages For Your Website
What pages do you need on your website? Here are some suggestions for important must-have pages that your website should have:
01. Homepage
This is the first page that people will see. Your shop window.
It should tell visitors who you are and what your company does. It should include a brief explanation of your services and products. Your homepage needs to be well-designed, load fast, look professional and grab their attention immediately.
02. About Page
Visitors want to learn a bit more about the history of the company and who the people are behind the company. This page should give a brief summary of who you are, your company history and why you are different from your competitors (your USP).
Visibility Printable: About Me Page
03. Team Page
In addition to an About Me page, you may also want to include additional pages for team members or employees to showcase their expertise.
Visibility Printable: Website Planner – Team Pages
04. Services or Product pages (or both)
Depending on what you offer you will also want to include a Services Page, Products page (or both).
Here you can list details about the services and/or products you provide. Begin the page with a summary of your services before outlining them.
If you have a lot of products or services you might want to divide them into sections or categories to make them more manageable.
The most important thing is to make it easy for your visitors to find what they need.
Further Reading: Turn your website browsers into buyers
05. FAQ Page
The FAQ page is your space to answer the most frequent questions you are asked about your products or services. The frequently asked questions (FAQ) page should tell everyone – on one page – what they need to know. This will save you time answering those same questions on an individual basis.
06. Testimonials
Your testimonial pages should include positive reviews that you have received from your customers. Where possible, include photographs and details of the author (with their permission) to make it more credible (and to share the love by cross-linking to others).
Further Reading: How To: Ask For Testimonials for your Website
07. Contact page
Your contact page shows potential customers how they can get in touch with you. This should include your social media accounts, email address, phone number and if relevant a postal address. You might also include a contact form to limit the spam you receive.
It is also important to have your details on the footer throughout all of your website pages, where possible.
08. Blog
A website should include a section for blog posts. A blog is a section of your website, made up of blog posts. Blog posts are usually listed in reverse chronological order with the most recent blog post appearing first. A blog gives your company a voice a space to tell your story and engage with your audience.
Further Reading: Write your own blog to demonstrate thought leadership and expertise.
09. Press Releases and News Page
In addition to your blog section, you may also want a separate PR and New Page. Here, you should post links to articles written about your business, press releases, advertisements etc. You may also want to include a press release pack/kit and links to pdf documents.
Further Reading: How to: Create a Press Kit for your Website
10. Privacy policy page
A privacy policy lets the visitor to your website know what you’ll do with the personal information they give you. On this page, let the site visitor know how any personal information and data (e.g. advertising, cookies, emails etc) collected will be used, and whether or not it will be shared with third parties. You must strictly adhere to your privacy policy.
11. Terms and conditions page
As well as a privacy policy, you should also have a terms and conditions page. Simply put these are the rules and guidelines for your website.
12. Sitemap page
Sitemaps come in two formats. XML sitemaps (these are made for search engine bots, helps search engines discover your content). HTML sitemaps are made for your “human” visitors. A sitemap page is a simple index page that lists all the web pages you have on your website. Your sitemap page should be located in the footer throughout all of your website pages.
Further Reading: NEW PRINTABLE: Website Planner – SiteMap
13. Page not found page
A page not found page (or “404 error” page) is a page your visitors get directed to when a webpage no longer exists, have moved or has expired. You may choose to include a personalised/custom page for your website.
Further Reading:
