A to Z Challenge: N is for… Niche

We often talk about thought leadership as a strategy for improving your visibility and raising your profile. This is why we have made Thought Leadership the overarching theme for our first A to Z Challenge.

Thought Leadership ties together the different strategies that we talk about including writing, speaking, networking, PR and Marketing. Thought-Leadership is about utilising your expertise and deep specialism and knowledge to answer questions, covering trends in your business/sector and being part of the conversation.

Simply put: it is being an Authority.

During the challenge, we will be looking at different ways that you can demonstrate thought-leadership and raise your profile.

A great way to demonstrate your expertise is to be seen as a thought-leader in an easily identifiable niche.

What is a Niche?

A niche is a specialized segment of the market for a particular kind of product or service. As a thought-leader you may choose as part of your visibility strategy to be a specialised expert in an particular specialised segment. This segment might be a particular type of work or expertise, it might be a within a particular type of industry or sector or is might be working with a particular type of client.

Whatever your niche, it should be easily identifiable and form part of your visibility and thought-leadership strategy. Assuming you already have an easily identifiable niche you should be doing all you can to promote and showcase that.