A to Z Challenge: P is for… Podcasts and PR Opportunities

We often talk about thought leadership as a strategy for improving your visibility and raising your profile. This is why we have made Thought Leadership the overarching theme for our first A to Z Challenge.

Thought Leadership ties together the different strategies that we talk about including writing, speaking, networking, PR and Marketing. Thought-Leadership is about utilising your expertise and deep specialism and knowledge to answer questions, covering trends in your business/sector and being part of the conversation.

Simply put: it is being an Authority.

During the challenge, we will be looking at different ways that you can demonstrate thought-leadership and raise your profile.

Look for opportunities to be featured

Podcasts are becoming more and more popular (and mainstream) as well as niche podcasts, more news outlets and publications are doing podcast interviews as part of their regular content and are regularly looking for contributors and potential expert interviewees.

So keep an eye out for opportunities that align with your strategy. As well as podcasts, you should also look out for opportunities to get involved with other PR activities such as:

• interviews;
• press articles;
• speaking opportunities;
• editorial opportunities; and
• awards.