A to Z Challenge: Q is for… Quotes

We often talk about thought leadership as a strategy for improving your visibility and raising your profile. This is why we have made Thought Leadership the overarching theme for our first A to Z Challenge.

Thought Leadership ties together the different strategies that we talk about including writing, speaking, networking, PR and Marketing. Thought-Leadership is about utilising your expertise and deep specialism and knowledge to answer questions, covering trends in your business/sector and being part of the conversation.

Simply put: it is being an Authority.

During the challenge, we will be looking at different ways that you can demonstrate thought-leadership and raise your profile.

Be Quoteable

Getting quoted in news articles and publications is a great way to establish yourself as a thought-leader and expert. To do this you need to be seen as a go-to expert and thought-leader. You need to be visible to reporters and the press.

You may spend most of your efforts on being visible to your clients. However, if you want to get quoted and featured in news articles and publications, you may also want to spend some time on your visibility strategy for getting in front of relevant reporters/journalists.

Start by being quotable and writing good and interesting content online and on social media.

Next, raise your profile to specific reporters/journalists that you want to target. Read their work, notice who writes the articles that you are already reading and get to know who you might want to approach directly.

Once you have identified them – reach out. Send them a message on social media or drop them an email. Twitter and LinkedIn can be easy ways to find people and reach out as well as directly through the relevant publication.

When you reach out show them how you can add value, understand their writing/publication and connect the dots for them. Specifically – what can you help them with and make it easy for them to quote you or ask for your input or article.