Quick Tip: Encourage Brand Ambassadorship and include free branded swag at your Networking Events

Brand ambassadors often act as the face of a brand and may be responsible for representing the brand at events, on social media, or in other public-facing roles. They may also be responsible for creating and sharing content about the brand, such as blog posts, social media posts, or videos.

The goal of a brand ambassador is to increase awareness and positive perceptions of a brand, and to encourage others to become customers or supporters of the brand. Brand ambassadors may be paid or may receive other perks, such as free products or discounts, in exchange for their work.

Brand ambassadors are a great way to continually promote your brand, but depending on your business this might not always be easy, particularly if you are a service-based business rather that a product based basis. However, one thing that you can easily do is include free cool branded swag at your networking events for attendees. Great pens, notebooks and bags can be used by attendees long after your event is over and every time they use them the are an informal brand ambassador for you company.