Quick Tip: Use Gift Credits to Share Interesting Articles

A quick and easy way to follow up and show something that you are thinking about them is to share an interesting article that you have read. I often find some great articles that I would like to share but they are part of a premium or subscription service / behind a paywall. This can be incredibly frustrating if the other person doesn’t also have the same service/subscription.

One feature however I do love are the gift articles feature that you get with the Financial Times. They make it really easy for you to share FT.com content with colleagues and contacts.

If you are a Premium subscriber you can send up to 20 free articles a month to anyone who does not have an FT.com subscription. The person who receives the article can then open and read the entire article without having to log in or sign up to FT.com. The link can be opened up to three times.

It is really easy to share. On the article page, you will find several options for sharing the article (including via social media or a gift article). When you click on the gift article icon, pop-up will open where you can choose to send the article to anyone or to other subscribers. You can then click to create an article link and then choose whether to share by copying the link or by sending via your email server.

Easy!