A to Z Challenge: R is for… Roundtable Discussions
We often talk about thought leadership as a strategy for improving your visibility and raising your profile. This is why we have made Thought Leadership the overarching theme for our first A to Z Challenge.
Thought Leadership ties together the different strategies that we talk about including writing, speaking, networking, PR and Marketing. Thought-Leadership is about utilising your expertise and deep specialism and knowledge to answer questions, covering trends in your business/sector and being part of the conversation.
Simply put: it is being an Authority.
During the challenge, we will be looking at different ways that you can demonstrate thought-leadership and raise your profile.
Take Part in Roundtable Discussions
Smaller and more meaningful events and discussions such as Roundtables seem to be increasing in popularity (or people are sharing the outcomes of such discussions and roundtables more regularly). Either way, it is great.
Roundtables are a great way to demonstrate thought-leadership and raise your profile.
Unlike some networking events or presentations, the key with roundtable discussions is to have a select group of high-quality attendees. Hosts of roundtable events will be selective when inviting people or encouraging attendees. Therefore to get an invite to a roundtable you need to be a senior figure in a relevant company or alternatively, a thought-leader or expertise in the topic being discussed.
Most roundtables will have a theme around an industry or specific specialisms. The participants should hopefully take a huge amount from meeting people ‘like them’ which is why if you have an opportunity to participate or even host a roundtable (and can do it well) you should take up the opportunity.
It will raise your profile as a thought-leader, give you the opportunity to network with like-minded professionals as well as providing a
