A to Z Challenge: S is for… Speaking Opportunities

We often talk about thought leadership as a strategy for improving your visibility and raising your profile. This is why we have made Thought Leadership the overarching theme for our first A to Z Challenge.

Thought Leadership ties together the different strategies that we talk about including writing, speaking, networking, PR and Marketing. Thought-Leadership is about utilising your expertise and deep specialism and knowledge to answer questions, covering trends in your business/sector and being part of the conversation.

Simply put: it is being an Authority.

During the challenge, we will be looking at different ways that you can demonstrate thought-leadership and raise your profile.

Speaking Opportunities

Speaking at events and conferences is a fantastic way to raise your profile and establish yourself as a Thought-Leader. This is why presenting and speaking are frequently used strategies that people use to boost their visibility.

Speaking Opportunities can be a great way to showcase your experience. However, it is important to remember that your success as a speaker relies on your ability to engage your audience (not your ability to provide technical information/technical ability).

Speaking opportunities are often about getting yourself out there in front of your audience, engaging them and being memorable to them so that when they need you and your services, they know you are have all the skills to be able to help them and that you are a leader in your field – so they want to get in touch!

Alternatively, you might use speaking opportunities to inspire and challenge.

Whatever your purpose – use this tool at your disposal to achieve your goals.

Further Reading:

• How to: Find Speaking Opportunities
• How to: Know whether to accept a Speaking Opportunity
• Printables and Speaking Engagement Planner