Social Media Planner: End of Month Review

The social media planner planning section contains an end of month review (two-page spread) at the end of each month.

The end of month review is for recording your stats and social media achievements for the month. These pages are based on the native social media analytics in most cases (so that anyone and everyone) can use them.

You can then use this information to review, measure and adjust your goals.

For example, your goal might be producing more valuable content.

However, how do you know if you are creating the right content? Well, this is where looking at and recording your analytics on a regular basis can help. For example, looking at your post engagement rate.

• when are people interacting with your posts and when are they sharing/liking?
• what type of posts are getting the most engagement?

When your post engagement rates go up you are improving your reach.

You can check your post engagement rate easily for facebook and twitter, for Instagram it will be limited to last 30 days by engagement (which is why it is worth recording in you social media planner). However, it is all still useful data and only takes 10 mins to check. This is the data you can then plug into your end of month review and consider the impact.

However, if you use alternative third-party platforms you may get additional data from there and there is space for you to add in some of your own additional stats in the social media planner.

Keep everything in one place and use a Social Media Planner. Need help setting your social media campaign goals and planning your social media content? Why not grab a copy of our Social Media Planner.