Social Media Strategy,  Strategy: Marketing, PR and Expertise

Social Media Strategy: A quick overview of SM Platforms

social media strategy

Twitter

Twitter is good for quick-fire conversations and as a PR tool.

  • create a professional looking profile with a profile picture, header and @name.
  • get noticed and join in conversations by tagging others and using relevant hashtags.
  • ask questions and run polls.
  • retweet and engage with content your customers would like.
  • use pinned tweets to display important messages  / offers etc.

Facebook

Helps customers find you and see what your business is about.

  • link it to your main website
  • add opening hours and contact details
  • change the call to action button
  • use GIFs and vide content to generate interest and shares.

Instagram

A place to share photos and videos of anything.

  • Use your photographs to tell a story and get people interested.
  • go easy on the hashtags
  • follow influencers, brands or people you find interesting.

LinkedIn

Great for recruitment, building a professional network or connecting with peers.

  • Create a professional or company page and add a profile
  • Encourage your Employees to become brand advocates
  • make your company page search engine friendly.
  • generate interest by creating special showcase pages
  • share product news and thought-leadership content

Include in your social media strategy how you are going to use each social media platform and the tone of voice you will use.

 

Leave a Reply