Social Media Video Specs: Instagram

Instagram Video Specs

In Feed Video (Landscape, Square & Vertical)

On Instagram, you can share videos of any size organically as it allows three different styles: landscape, square and vertical.

Video Guidelines

• Minimum resolution for landscape video is 600 x 315.
• Minimum resolution for square video is 600 x 600.
• Minimum resolution for vertical video is 600 x 750.
• Landscape aspect ratio is 16:9.
• Square aspect ratio is 1:1.
• Vertical aspect ratio is 4:5.
• Max file size for all formats is 4GB.
• Recommended video formats are .MP4 and .MOV.
• Video length max is 60 seconds.
• Video max frames 30fps.
• Maximum caption: 2,200 characters.
• Caption recommendation: 125 characters.

Instagram Stories

Video Guidelines

• Recommended resolution is 1080 x 1920.
• Minimum resolution is 600 x 1067.
• Aspect ratio is 9:16.
• Max file size is 4GB.
• Recommended video formats are .MP4 and .MOV.
• Video length max is 15 seconds.

Instagram TV

Instagram TV videos display full-screen like Stories, the difference being that TV posts aren’t ephemeral and let you get into super long form content with a 1 hour maximum run time for larger or verified accounts.

Video Guidelines

• Recommended resolution is 1080 x 1920.
• Minimum resolution is 720.
• Aspect ratio is 9:16.
• Videos are minimum 15 seconds and maximum 10 minutes long. Some accounts can upload a video up to 1 hour using desktop.
• Max file size for videos less than 10 minutes is 650MB. For videos up to 60 minutes, it’s 3.6 GB
• The required file format is MP4

Further Resources:

• Tools & Resources
• A to Z Challenge: V is for… Video