Social Media Video Specs: LinkedIn

LinkedIn Video Specs

The only video format you can upload is through a shared video. While there are options to share YouTube links in shared posts and in LinkedIn articles, there’s still just one way to upload your own video.

Video Guidelines

• Aspect ratio is 1:2.4 to 2.4:1.
• Max file size is 5GB.
• Accepted video formats are .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, and .WebM.
• Video length minimum is 3 seconds, max is 10 minutes.
• Video max frames 60fps.

Video Ads

LinkedIn also offers video ads. The requirements are a little bit different than the shared videos.

Video Guidelines

• Required dimensions are: 480 x 360 (360p), 640 x 360 (360p wide), 640 x 480 (480p), 960 x 720 (720p), 1280 x 720 (720p wide), 1440 x 1080 (1080p), 1920 x 1080 (1080p wide)
• Maximum file size is 200 MB
• The accepted video format is .MP4
• Video length max is 30 minutes, although LinkedIn’s guidelines state most ads perform best at around 15 seconds
• Frame rate must be less than 30fps.

Further Resources:

• Tools & Resources
• A to Z Challenge: V is for… Video