Social Media Video Specs: Pinterest

Shared Video

Pinterest users can upload & share vertical or square video. These two different size and style options relate to how the video will appear in boards.

Video Guidelines

• Square recommended dimensions is 600 x 600.
• Vertical recommended dimensions is 600 x 900.
• Minimum video resolution is 240p.
• Square aspect ratio is 1:1.
• Vertical aspect ratio is 9:16.
• Portrait recommended dimensions: 240 x 240 (256K bitrate), 480 x 480 (768K bitrate) and 640 x 640 (1024K bitrate).
• Max file size is 2GB.
• Acceptable video formats are .MP4 and .MOV.
• Video length max is 30 minutes.
• Video max frames 25fps.
• Maximum video ad caption max for both formats: 400 characters.

Promoted Video (Square & Vertical)

There are two formats for Pinterest Promoted Video: Square and Vertical. Both versions have the same specs as the options for organic uploads (listed above). These video ads appear in users’ boards, but advertisers can select the style in the ads manager.

Further Resources:

• Tools & Resources
• A to Z Challenge: V is for… Video