A to Z Challenge: T is for… Twitter

We often talk about thought leadership as a strategy for improving your visibility and raising your profile. This is why we have made Thought Leadership the overarching theme for our first A to Z Challenge.

Thought Leadership ties together the different strategies that we talk about including writing, speaking, networking, PR and Marketing. Thought-Leadership is about utilising your expertise and deep specialism and knowledge to answer questions, covering trends in your business/sector and being part of the conversation.

Simply put: it is being an Authority.

During the challenge, we will be looking at different ways that you can demonstrate thought-leadership and raise your profile.

Join the Twitter Conversation – and lead it!

If you are more of a writer than a speaker Twitter can be a great tool for professional engagement and networking as well as boosting your reputation as a thought-leader.

If you work in a particular niche or industry – talking about it and sharing interesting insights on Twitter as well as joining in conversations can be a great way to establish yourself as a thought-leader and get more engagement.

As more people look to online spaces, it is important to use social media that plays to your strengths – and twitter might be one of these.

Further Reading:

• Standing out on Social Media
• Twitter Chats (Social Media Planner and Printables)
• Networking on Social Media