Tell your Story

Tell your story.

63% choose a company that they consider to be authentic. 

People but the story, not the product. They relate to the emotional bond. They relate to the story of the founder sees a problem and wants to solve it.  This is the story.

What is yours?

You should use stories to share key messages about you, your brand and your products or services.

Think about what your USP is, what makes you different and how you can make this into a story. Think about your customer and how you can become part of their story.

There are two types of stories:

One is your content, your stories. What are you doing, what are you working on? etc

The second is borrowed stories. You can use other stories to boost your visibility, this might be commenting on stories on social media and using what is trending. This might be linking third-party content back to your own business or values. However, it is important that it is relevant to your business.

How do you tell stories?

There are lots of different ways that you can tell stories using different types of content.

Here are just some examples:

• Video Content – interviews, livestreams, animations, time-lapse videos etc.
• Visual Content – photographs, illustrations, graphics, infographics, GIFs etc.
• Written Content – blogs, LinkedIn articles etc.
• Audio Content – podcasts and audio clips.

How to choose?

Creating content through a variety of mediums takes time and effort. Therefore you should be focusing on telling stories in a way that works for your content and resonates with your own audience.

Ask yourself:

• what story do you want to tell?
• What content has worked for you in the past?
• What type of content is relevant to your audience?
• What content works towards your goals and objectives?
• What commitment and resources can you devote to this piece of content?
• How is it relevant to my audience?
• How is it adding value?

Embrace Video and Visual Content

2018 has been the year of the video. Video content has taken off and video content is now becoming the norm – therefore if you are not already using video content – you might want to start using it.

If you are not using video content (and even if you are) you should also be using visual content to help tell your stories. Tweets with images or GIFs gain 150% more retweets. So use tools like Canva and Giphy to create images.

What do I talk about today?

You should use a content calendar to help you tell your stories and plan your content. Both for your blog and for social media. Create a mix of content for your audience.